![]() ![]() How to Write A Book DescriptionĪt Scribe, our copywriters use the “Hook, Pain, Pleasure, Legitimacy, Open Loop” format, which is very similar to how we write introductions. Remember, people are looking for a reason to not buy your book, so having a good back cover description is key to keeping them on the purchasing track. If you get it wrong, very little else can really save you. If you get it right, the sale is almost automatic. Often the description is the factor that solidifies in the reader’s mind whether the book is for them or not. So we dove into the book description, figured out the flaws, and completely revamped it. ![]() One of my favorite stories is for JT McCormick’s book, I Got There.ĭespite having a nice cover and receiving good reviews, it wasn’t selling as many copies as it should have. There are so many examples of how book descriptions lead to huge changes in sales. When done right, it directly drives book sales. ![]() The book description is the pitch to the reader about why they should buy your book. More Book Description Best Practices Why Your Book Description Matters ![]()
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